FAKE ALERT: Journalists use old Amul cartoon on Urmila to accuse it of working for BJP IT cell

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CLAIM
War of words ensued between Bollywood actresses Kangana Ranaut and Urmila Matondkar after the latter referred to Manikarnika star as a ‘rudaali’, a word used to describe lower caste women in Rajasthan, who are hired as professional mourners upon the death of upper-caste males.
Following this, Kangana called the now Congress leader Urmila a ‘soft porn star’ in an interview with Navika Kumar on Times Now.
Amidst all of this, many Twitter users, including some prominent journalists shared an Amul cartoon on Urmila to accuse the dairy giant of working for the BJP IT cell.
In the cartoon, Urmila can be seen in a red dress with a plunging neckline. The cartoon is captioned as ‘Not MASOOM anymore?’ and ‘Ämul Rangeela Makhan’ in a direct reference to Urmila’s blockbuster Hindi film Rangeela. She also featured as a child artiste in critically-acclaimed Masoom.

Columnist Swati Chaturvedi, who writes for NDTV and Gulf News, posted the cartoon, calling it disgusting. She further alleged that Amul works for BJP IT cell.

Another journalist Mrinal Pande quoted Chaturvedi’s tweet to shame brand Amul.

TRUTH
The cartoon is from 1995 when Rangeela had released, leaving viewers stunned to see Urmila’s transformation from a cute child artist to an exceptional performer. The cartoon has nothing to do with the current controversy between Kangana and Urmila.
VERIFICATION AND METHODOLOGY
Using reverse-image search, we found a blog dated April 05, 2017. The blog featured the same cartoon and insinuated that the cartoon was published by Amul after Rangeela released in 1995.
Taking a cue from this, we looked up the archive page of cartoons on the official website of Amul.
Under the ‘ Amul Hits’ from the year 1995, we found the same cartoon titled ‘Rangeela Geela’.

After being pointed out by several users, Chaturvedi deleted her tweet, but not before several others had picked it up and tweeted about it.
VERDICT
Times Fact Check has found that a 1995 Amul cartoon is being circulated to falsely accuse the dairy giant of siding with BJP and defaming Congress leader and Bollywood actress Urmila Matondkar, amidst her war of words with Queen star Kangana Ranaut.




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