“…in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country,” says the report
Globally, Samsung has beaten Huawei to regain number one spot with a total market share of 22%. This is 2% greater than the company’s 20% share in April, 2020. Huawei’s market share, on the other hand, declined to 16% in August, 2020 from 21% in April, 2020. The Chinese telecom giant is expected to further lose its market share due to US trade restrictions.
Same may not be true for another Chinese brand Xiaomi which, according to the report, is showing a significant increase in its market share in Central Eastern Europe. It appears that Huawei’s loss is Xiaomi’s gain in the region.
Global market share of Apple remained the same in April and August 2020. The company accounted for 12% of the global smartphone market. With the launch of iPhone 12 series on October 13, the sales are expected to rise for Apple in November this year.